Grants and Contributions

Develop digital adoption plan

Lotlinx Inc. is launching a 32-week project starting on September 3, 2024, to introduce an innovative VIN-specific, AI-driven automotive advertising solution in the Canadian market, marking the first of its kind in the region.

This grant will help engage more Indigenous youth with monthly tours featuring traditional teachings and advertising in multiple Indigenous languages. The project also aims to cover travel costs and develop partnerships to support students and research collaborations.

The project scope is enhancing marketing and social media capabilities to include AI marketing tools for advertising, content generation, and customer management.

This individual will also be taking a part in special projects, research, outreach, digital advertising, marketing assets and other activities as deemed necessary to promote company growth.

The organization will create a registration process for Red River Métis Citizens and families to access resources and services. Advertisements on social media and online platforms will be used to identify needs and referral networks.

The role also involves content creation, lead generation, SEO, paid advertising, email marketing, customer support, and performance tracking.

Concurrently, the strategic deployment of targeted paid advertising campaigns, accompanied by meticulous A/B testing and comprehensive conversion tracking, will optimize efficacy.

We also plan to build supplementary features to our demographic data to help professional podcasters better gauge listener engagement and connect with advertisers.

Through the application of national and local priorities, the CSJ program seeks to provide youth, particularly those who face barriers to employment with access to work opportunities. Funded employers must demonstrate that they are providing quality work experiences for youth that provide opportunities to develop and improve their skills.