Grants and Contributions

This project aims to attend seafood shows and supplementary exploratory missions looking at new potential markets each year, update marketing, educational and advertising materials and tools, and continue relevant market research through secondary sources by the appointed consultant.

The project aims to continue the development of Pacific Urchin Harvesters Association’s marketing, educational and advertising materials and tools for a global audience, conduct relevant market research to further expand into targeted markets, and exhibit in key international seafood trade shows.

This project aims to identify strategies to gain priority access to new markets, maintain access to existing markets, increase cherry exports through the promotion of Canadian cherries at trade shows, and improve domestic cherry sales via targeted advertising campaigns in underserved domestic markets, especially Eastern Canada

Lastly, the project aims to take a critical look at the advertising strategies and approaches used by online gaming platforms.

The graduate will assist in building and managing the public-facing product website and executing digital marketing programs including paid advertising, SEO, social media, content marketing, and analytics reporting, under the direction of the Director of Marketing and Communications.

Development of an AI-powered assistant for optimizing digital advertising campaigns, enabling campaign managers to increase their productivity, reduce ad waste, and maximize their return on media investment.

The Project aims to expand Canadian Pacific Kazunoko market share in Japan by promoting Canadian origin through visible co-branding, providing local partners and customers with promotional and advertising tools, and undertaking other support activities.

Activities include implementing international and domestic public relations campaigns, influencer and media engagement, developing branded materials, surveys, and digital/print advertising.

The purpose of this CanExport SMEs agreement is to support small- and medium-sized enterprises (SMEs) for activities related to export market development that are part of an export business case for a specific target market, particularly where activities are targeting departmental priority markets and sectors.

Activities include national in-store sampling events, dietician and culinary education, recipe and media content development, social media and digital advertising, and collaborative marketing with North American partners.